Risk

Jacob Clapson
4 min readMar 23, 2020

The detrimental effects of risk aversion and avoidance.

Why we need risk.

Risk was once a part of daily life for all humans, specifically men, it was inherent in survival. Most activities performed required some level of risk and all of those activities were necessary, making risk necessary. The hunting and processing of food, the protection of one’s community and self against nature, disease and other humans, the creation of shelter, the maintenance of relationships — all of these things required that we risk harm in order to achieve our desired outcome. Risk and reward are by nature…

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Jacob Clapson

I help coaches market themselves and increase their impact